So you’ve made the decision to get online, and you want to get the most bang for your buck, how do you pull it off? Here are a couple simple ideas to drive traffic and make your site work for you.
1) Use QR codes to bridge the gap from the real world to the internet. A QR code is a barcode that can be scanned with any smartphone, taking the customer to your site, or to a splash page for a special or a sale. We’ll be happy to provide you with a QR so you can put it on menus, flyers, or in print ads. Remember, you get two free services per month as a part of your hosting fee, so we won’t even charge.
2) Encourage people to leave reviews. You can either have a customer comment section built in, or direct them to yelp, manta, google maps or all three. It will get traffic moving towards your site, and drive it up the search results page.
3) Run a business card contest, encourage clients to submit a business card for a free promotion. This will let you build an client list of emails which are interested in specials from your business, be sure to include a link to your site in any emails.
4)Post your web address on your storefront where it can be seen after hours. That way if someone visits and finds the store closed they can still get information on your product. It’s a great way to save a sale.
5)Offer web specials and discounts. They can be small and fun, and you can always match them in store if a client finds out about one but doesn’t have a sale code. It will get people in the habit of checking in online to see what your business is up to. You get two free services per month, so advertising a small special monthly is included.